The internet can be an incredibly powerful tool for the job-seeker, with cost effective and speedy options for getting your resume in front of a massive amount of companies and hiring managers. Craigslist offers a wealth of daily postings. Monster.com has cornered the market on digital job hunting resources. LinkedIn can serve as an online resume and job search engine, and even social networking sites like Facebook and Twitter can help you land that all important interview. But the options don’t end there. Pinterest, another social networking site that allows users to share content in a highly-visual, pinboard layout, can give you another, unique way into the job market. They’ve made it their mission to connect everyone in the world, specifically through the sharing of tastes and interests. Users can create their image board with a specific theme, and then populate it with media either off their personal computers, or found online. With more than six million users, and tie-ins to the other, larger social networking platforms, Pinterest may offer you a leg up on other, less tech-savvy job applicants. But how can you put it to practical use?
Launching your portal. Pinterest requires an invitation, though they’re not difficult to obtain. And once you’re in, you can create a job-focused pinboard on your profile that will catch the eye of hiring employers.
Pinning. The pinboard layout of the site allows you to visually add pieces to your job seeking presentation that can be much more full-bodied and effective than a standard resume alone. You’ll certainly add your resume, but join it with links to accomplishments, press you’ve received coverage in, slides or pages from a professional profile, infographic data, and news about events you’ve been involved with. This will all give potential employers a well-rounded picture of your job history, that may be more attractive than unending bullet points of data on a packed resume.
Branding. All the pinboards on Pinterest can be interrelated, so make sure you repin content in different contexts, to help your searchability. This allows you to link in to interest groups and other pinterest offerings, further pitching you as the well-rounded employee that a savvy employer is searching for.
Sharing. Like all other social networking tools, Pinterest is at its most powerful when it is effectively shared across the web. Make sure you include links on your pinboard that drive traffic to your website, online portfolio and resume, as well as connecting directly with your other social networking profiles. And tag each pin with a well-designed note, something that ideally would move the conversation needle online. You want to develop yourself as an expert in your field, whatever that field may be, and inserting yourself into existing online conversations is a great way to develop a following and prove out your expertise. So whether you’re an experienced vet, an award-winning photographer, or a master of invoice factoring, share with those who share your interest, and you’ll immediately expand your visibility within the job market.