I came across an interesting read in the New York Times today that featured TLC’s Executive Vice President of Public Relations, Laurie Goldberg. Ms. Goldberg is the top spokesperson for TLC and is responsible for handling many of the public relation sticky situations that come the network’s way.
The most recent controversy that sparked national interest as well as the interest of many of the readers of Imperfect Women involved Lowe’s Home Improvement pulling their advertising from TLC’s “All-American Muslim” television show. With this controversy as well as many others she has handled, she basically had no comment which is Public Relations 101 in how not to encourage the controversy to multiply and grow.
Many of us who have followed Jon and Kate Plus 8 and then Kate Plus 8 are familiar with Laurie Goldberg or at least recognize her name. She has worked with TLC since 2007 and was the PR person for the shows throughout their consecutive runs. I have emailed back and forth with her several times and she is always very helpful. Many times she does give you information but states that it is off the record. The last time I contacted her was regarding the arrest of William Blankinship. Although TLC was not commenting because Blankinship did not work for them, she pointed me in the right direction to get the appropriate statement I needed.
There was information and quotes shared within this article that also involved Kate Gosselin that I found somewhat interesting.
Kate Coyne, an assistant managing editor for People magazine was interviewed for this article and had this to say about Ms Goldberg’s relationship with Kate Gosselin:
“She’s in a really unique position because she works with reality-show talent that don’t have publicists of their own,” said Kate Coyne, who met Ms. Goldberg while covering the very public collapse of Kate and Jon Gosselin’s marriage.
“Laurie Goldberg is just about the only person I’ve ever seen say to Kate Gosselin, ‘You can’t do that.’ She’s very, very maternal in that sense,” Ms. Coyne said.
Although Ms. Goldberg declined comment for this article, there were quotes from her that I had never seen before. One quote that I think we can all relate to …..”TLC’s shows, “Jon & Kate” chief among them, were addictive — they were like “digital crack,” she exclaimed (and sometimes complained) to reporters who would call and e-mail for comment.”
I totally get what she is saying there. I think a good deal of us, fans and non fans alike, went through those “digital crack” withdrawals this past August when the show was cancelled. No so much withdrawals from the show but more so from the drama surrounding it.
It was also interesting to learn that Laurie Goldberg traveled to Alaska frequently and was involved in the filming of the Sara Palin’s Alaska. She dined with the Palin family as they ate Todd Palin’s latest catch and she also babysat for the Palin kids at one point. According to this article, Goldberg was the person that Kate Gosselin was talking to when Kate listed her grievances about the trip — “I am freezing to the bone. … I’m hungry.”
“I felt like Forrest Gump,” Ms. Goldberg told her boss, Eileen O’Neill upon her return. In an interview, Ms O’Neill joked: “I’m still paying for that trip.”
Probably the most telling quote from Goldberg was this one when discussing the Gosselin show:
On that show, and later, on “Sarah Palin’s Alaska,” she found that some bloggers would speculate freely without asking for comment, spurring reporters at more mainstream outlets to chase the rumors — a race to the bottom that she could do little to control.
Hmmmm…….I am wondering whom she is referring to?