It really comes as no surprise to learn North Americans spend over 60 billion (yes, I said BILLION) dollars each year on weight loss and weight loss products. I am pretty sure that $59 billion of that is spent on advertising in the month of January. It’s impossible to open up your computer, turn on your TV, or buy a magazine without being bombarded with the latest and greatest weight-loss plan/book/device.
US Magazine‘s front cover features a dramatic before-and-after picture of Kourtney Kardashian, promising that if you buy their magazine, you’ll find out her weight loss secrets. The only problem is that in the before picture, Kourtney is pregnant! Yikes! Her secret is that she had a baby! Good grief! I think there should be a national ban on using pregnancy pictures as the before picture when featuring weight-loss.
One of the newest weight loss books out there is a book called The 8-Hour Diet. According to Amazon, the book was released on December 24, just in time for the New Year’s resolution crowd to pull out the Amazon gift cards they got for Christmas!
Stunning new research shows that readers can lose remarkable amounts of weight eating as much as they want of any food they want—as long as they eat within a set 8-hour time period.
Wow! Is it too good to be true? One of the authors was recently on the Today Show and he was claiming you could have pizza for lunch and steak for dinner. The magic, according to the author, is in the 16 hour fast. He claims it gives the body a chance to process all the food calories that it doesn’t just have a chance to process when a person is grazing all day (and night). Does it work? I guess that remains to be seen.
On a more basic level, in an interview with Cosmopolitan, singer Kelly Clarkson revealed she lost 18 pounds simply by eating half of what she would normally eat (and falling in love!)
If I’m going to be kissing or messing around, I gotta look good. There’s not a fad diet. I was working with a trainer, and she said, “You’d be amazed the amount of weight you can drop by halving your portions.”
I think it’s safe to say there is no magic solution when it comes to weight loss. The secret is finding out what works for you and keeps you motivated.
The good Lord gave you a body that can stand most anything. It’s your mind you have to convince.
For even more motivation, be sure to check out Imperfect Women’s interview with Amanda Arlauskas – a finalist on The Biggest Loser Season 8 who lost 114 pounds.