A day has passed since the Super Bowl aired Sunday night and you have had time to watch the replays of the big game a zillion times and figure out how and why things turned out the way they did, right? Wrong…it is all about the commercials and that seems to be what everyone is talking about and watching a zillion times.
From what I can tell by reading around the internet and watching television yesterday, the Budweiser “Brotherhood” commercial featuring the famous Clydesdales was the big winner. It was one of my all time favorites too. A tearjerker for sure.
Doing a little research on that ad I found out that the actor’s name is Don Jeanes and he is from the great state of Texas. He created a Facebook fan page on February 1st and you can tell he is very proud of the ad as he should be. The expressions on his face and his body language is what really made this ad believable. He also has an official website.
Jake Scott, son of big time producer and director Ridley Scott, directed the ad and there is a nice interview with him in AdAge. Tommie Kurvy trained the big Clydesdale, Bill. What a magnificent animal!
The other star of the commercial was a foal that was born on January 16th at the company’s Clydesdale ranch in Missouri. Anheuser-Busch held a contest on Twitter and Facebook to name the foal on the days leading up to the Super Bowl and the winning name was Hope. The foal now weighs 200 pounds but is expected to weight over 2,000 pounds as an adult.
The Ram Trucks’ “Farmer” commercial would tie for first place on my list. It was a slideshow of photographs depicting America’s farmers set to an audio of a speech give by Paul Harvery at the 1978 National Future Farmers of American Convention. It was truly a moving commercial and honored the farmers in our country. Growing up in farm country back in rural Wisconsin it most definitely triggered my emotions and had me thinking of all of my hard working family and friends.
The National FFA Foundation (Future Farmers of America) and Organization cooperated with RAM trucks in the making of this commercial and “RAM will contribute up to $1,000,000 to the National FFA Foundation based on the views of the video and activity on their website,” the agriculture organization said in a statement after the Super Bowl. “The bulk of the new funding will be dedicated to supporting the FFA hunger initiative ‘Feeding the World “Starting at Home.'”
I also really enjoyed the Oprah Winfrey narrated Jeep commercial honoring the military. The ad featured Oprah reading a letter from the Jeep brand depicting the difficulties that military families have while loved ones are away and encouraging families to stay hopeful until their loved ones returned.
There has been some controversy over the Taco Bell commercial. It shows senior citizens sneaking out to go party and causing trouble and then winding up in the Taco Bell parking lot eating tacos just like they possibly would have 60 odd years ago (only maybe not at a Taco Bell but at a popular swimming hole or some other meeting place). Some have thought it was disrespectful. I thought it was pretty funny and am hoping I might have a similar experience down the road.
The one commercial I thought was totally disgusting was the GoDaddy spot where supermodel Bar Refaeli and a nerdy guy wearing glasses had a moment of the “meeting of the tongues.” It was suppose to symbolize GoDaddy’s “sexy and smart” persona but it only made me think “stupid and disgusting.” I am getting old…I guess that is why I liked the Taco Bell commercial. 😉
You can find all of the Super Bowl commercials here. What are your thoughts on the Super Bowl commercials?
Pam Buttikofer is co-founder of Imperfect Women.