Oh no! Say it ain’t so.
Looking back, it seems we should have seen it coming. But, how could we? They are a staple of snack counters in every movie lobby. They were always together. Destiny has struck other famous duos such as Cleo/Jlo & Mar(c)k, Simon & Garfunkle, and who could forget Cheech & Chong? But, I never thought it would happen to Mike and Ike. When it’s “Mike and Ike” (pregnant pause) the world is as right as rain.
As a child and to this day, Mike & Ike is nowhere to be found on my candy radar. Sorry, but 99.99% of the time, if I’m looking for candy, I’m looking for chocolate. The other .01% of the time, I have just eaten all of the chocolate. I believe Mike & Ike appeals to that Good & Plenty crowd. The ones that think black jelly beans are yummy. They were born without the “why waste your time, that’s not chocolate” gene.
Mike and Ike has been around a long time. Just Born Inc. of Pennsylvania has been selling the fruit flavored candies for 72 years. This $15 million promotion hopes to reintroduce Mike & Ike to the teens of today.
The breakup was announced on the Mike & Ike Facebook page. The couple seems to be handling the split in a mature fashion. Both agree that they don’t agree anymore. Mike just wants to jam music and Ike wants to pursue his art. The company has hopes they will decide to reunite. Until that time, either the name “Mike” or “Ike” will be scribbled out on boxes sold.
Will this be as big as when Robin left Batman? Did you know that Robin left Batman? It’s definitely a cute campaign. Whether it will draw the teens to choose a box, I don’t know. I think there needs to be a video game for that to happen. But, that brings me to a good question. And, it’s always a good time to talk about candy. What’s your snack of choice for sitting in the theater watching a movie? Do you go for the Goobers or Raisinets? Maybe you’re strictly a popcorn and soda person. Share with us even if you’re sneaking it in. We promise not to tell.