TLC this week unveiled Parentables, which is that channel’s first standalone, non-program blog project, which is entering the very crowded, though still popular, mom-blog space. Parentables has been in the works for the past several months and will include regular contributions from Kate Gosselin and Michelle Duggar from TLC’s hit shows Kate Plus 8 and 19 Kids and Counting among others.
These reality stars will not be expected to carry the site but will help draw the initial attention needed. They were selected because “they have some established, credentialed expertise in a given subject area, such as finance, health, education and so on”.
Bloggers on this site will be paid per post. Their posts must be original and exclusive to Parentables. There is a possibility that if a blogger receives enough positive feedback, a show could be built around them. Kelly Day, EVP and GM of Discovery Communications’ Digital Media and Commerce division, told paidContent in an interview:
“We obviously would always hope a show would come out of it,” Day said. “We spoke with [Discovery Group President] Eileen O’Neill when we were thinking of doing this last fall. The programming people were excited about this and getting the talent on board. But the main focus for this is online and building an independent social network. Still, and I don’t want to speak for the network, if an emerging digital superstar were to be found within Parentables, it would be looked on as an added bonus.”
Congratulations to Kate Gosselin on this new project!