There is a digital billboard that has turned quite a few heads in Greensboro, N.C. the last two days and grabbed national media attention. The jury is still out though on whether this billboard is truly due to a woman scorned or just a clever marketing ploy.
The message on the billboard reads:
“Michael, GPS Tracker – $250, Nikon Camera with zoom lens – $1600, Catching my lying husband and buying this billboard with our investment account, – Priceless. – Jennifer.”
There is also a small note underneath it that says, “Tell Jessica you’re moving in!”
Initially, the general consensus was a woman named Jennifer was mighty angry.
However today a new digital message reads, “Jessica – Meet me at Yodaddy’s at 7:00 p.m. for some wine therapy. -Jennifer.” Yo Daddy’s is a local restaurant and it turns out the company that owns Yo Daddy’s owns the digital billboard.
Sounds like this could be a marketing ploy. Either way, it works! If it is marketing it is pretty clever and if not, Michael better watch his back!
Jen says
March 22, 2013 at 7:09 amWow. I had seen the initial billboard ad somewhere on Facebook. I thought Jennifer had some cajones for doing that. LOL
I hadn’t heard about the new billboard until now. I think Yo Daddy’s might be marketing geniuses!
Nickida says
March 22, 2013 at 8:08 amI saw this on FB as well. If it’s a marketing ploy I think they should have included their names in the first billboard. I am sure the second probably won’t get as much the first.
Kelly R says
March 22, 2013 at 8:28 amI have to say this is the first time I have seen it.. but I agree I think it is a marketing ploy…
Evangeline Via Facebook says
March 22, 2013 at 9:08 amMarketing ploy is my guess. I hope no one would blow their investments doing that.
Annabelle says
March 22, 2013 at 10:06 amThis would be so much funnier if it was indeed real, but it is a smart advertising move, making people scratch their heads!
Tracy Via Facebook says
March 22, 2013 at 10:42 amBUSTED!!!!! modern technology screwed him too!
Anna at Mama Writes says
March 22, 2013 at 11:11 amThis is very clever! A definite departure from the typical advertising…
snickers says
March 22, 2013 at 11:26 amIt’s a eye catcher, but great billboard move.
Pattypie says
March 22, 2013 at 12:20 pmHummmmm believe or not believe? 😉
Shelley B. says
March 22, 2013 at 12:41 pmWhether it is real or not, it would definitely catch people’s eye and that is a win for the billboard owners! lol Quite funny!
Barbara Via Facebook says
March 22, 2013 at 7:49 pmNot sure if marketing ploy or not, but definitely something I would do.
shawn says
March 23, 2013 at 6:20 pmClever either way. LOL
OutdoorSignage says
March 23, 2013 at 7:10 pmJennifer video that we were provided – we censored it, blurred the faces and added the billboard photo at the end. http://youtu.be/fm2MT5-6808
Lily@IW says
March 25, 2013 at 10:15 amOh, I wondered about this. I was also kind of hoping it was true, but I guess it is better that it is not. Public revenge looks good from afar, but it’s probably messy up close. It def looks like a marketing ploy. It was a good one. They got a lot of attention for a little message.
stacey dempsey says
March 27, 2013 at 7:34 pmI had not heard of this yet, smart marketing if that is what it is, if not she is one mad mad women lol
JD Hoppe says
March 27, 2013 at 7:52 pmIt is the first i saw of this and thought it seemed real, so a good way to get thier name out there. wonder how many actually went there to see
Tonya B says
March 30, 2013 at 4:07 pmThat is definitely some brilliant marketing! It did exactly what you want a good ad campaign to do… got people talking and had them curious.
Holly Uhler says
April 3, 2013 at 8:41 ammeh I’d be dissapointed if it had all been ploy! I liked that womans gull
M.Clark says
September 12, 2013 at 4:24 pmThat’s hilarious. I think it’s marketing, and it’s doing what it was meant to do, it’s grabbing everyone’s attention.