“The Breakup” – Don’t Let Fashion Go To Waste!

H&M Garment Collecting Initiative

This is a sponsored post.

Spring is most definitely here and with that this season brings longer days, rising temperatures, and the rebirth and rejuvenation of life in the Northern Hemisphere. For many of us, the wonderful spring weather motivates us to clean out the stale energy from our lives that has built up over the winter months. That may quite literally mean cleaning out our homes, cars, garages and, possibly the scariest place of all…our closets.

For me, cleaning out my closet can induce a mild panic attack. Just the thought of it is overwhelming. I mean, I can’t even see the back of my closet. Heck, if I was honest, I would have to admit that I am not even sure where the front of my closet is! 😳

My closet contains clothes that range in sizes from pre-pregnancy to post menopausal. In fact, I might even be able to find my prom dress somewhere in there and we are talking circa 1972.  It is perfectly normal to hold onto clothes that you are nostalgic about but 1972? I don’t think that is normal.  I think that might border on the pathetic side and there might just be a DSM-5 category for me!

So, what’s the solution? I need to get back to reality here and realize that I will never fit in many of those clothes again ( and really, who would want to?). My closet doesn’t need a spring cleaning; it needs a spring awakening and I have found the perfect solution.

H&M, a design-driven, creative and responsible global fashion company, started a Garment Collecting Global Initiative. H&M brings new life to old clothes by encouraging customers to bring in their unwanted garments to the H&M stores. These clothes are either recycled, reworn or reused. Since the launch of the Garment Collecting Initiative in Spring 2013, they have collected nearly 5,000 tons of textiles. That’s as much textile fabrics as in 15 million t-shirts. And they have also taken the next step in their mission to create a closed loop and have made the first products containing material from the Garment Collecting Initiative.

The New York-based Austrian photographer and artist, Bela Borsodi, has created a unique and mesmerizing short film about the art of garment collecting. Inspired by the Japanese Bunraku theater tradition, Borsodi and the team built a whole world made out of garments. The main principle of the Bunraku is ideal (and very attractive) for showing an abstract story in actual reality, and in real time. Take a look at the short video below to see what this is all about.

Check out H&M’s store locator to find a store near you where you can do your part and recycle your clothes that are gathering dust. Your closet will thank you for it and so will Mother Earth!

This is a sponsored post.

Pam Buttikofer is a co-founder of Imperfect Women. She lives in Los Angeles with her husband of 36 years and enjoys spending time with her husband, sons and her lovable pups.

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  1. Anya@IW says

    I love this idea SO much. Thank you for the post. My young adult daughter shops at H&M all the time so it will be very convenient to send her with a stack of clothes that neither of us wear anymore.
    I am usually pretty good about getting rid of things I no longer use, but clothes seem to be a more difficult area for me. I think knowing that the clothes will be repurposed in the best way possible will take away the guilt/inertia/whatever-you-call-it and allow me to get that “stale energy” out of my closet!

  2. says

    That’s great that H&M now has a recycling program. I don’t shop there myself because I feel I’m too old for their clothes but I hope other stores follows suit too.

  3. says

    I love this. I never like dropping everything at goodwill- I have heard that a lot of garments donated there end up in the dump. I love that even totally junked items can be used as insulation.

  4. says

    I love H&M! They finally opened one in my local mall and I love going there. They make incredible jeans and all of their clothing is super affordable.

  5. says

    That is great to hear what H&M is doing. I’m glad to see they are giving back. This is nothing new though as I have been recycling clothes now for years with the salvation army collection boxes. I would have liked to have heard what charity their reselling effort benefited.

  6. snickers says

    This is great to hear another organization to accept clothing. Here we have Goodwill, Salvation Army (they will pick up furniture) Second Chance and the Orphan Train, which collects for 3rd world countries. Once a year they do a flip flop and sandal drive to send to Africa. This organization will take used bedding, blankets, towels, etc. Quilts are made from these products.

  7. says

    I wish we had an H&M close by, but we don’t :( The clothes I have seen from there though always seem so stylish! I think that is wonderful that they have a recycling program!

  8. says

    I have never heard of H&M, but what a great idea. I like the idea of my clothing getting used again. Most of the time, my clothing is in great condition, I just get tired of it.

  9. says

    That is a great concept that I hope other companies follow on. It would be great to be able to “recycle” some of the clothes that I no longer wear.

  10. says

    LOL at possibly having a prom dress still in your closet. I have some pretty old clothes I haven’t wanted to part with too, but I’ve gotten great about it in the last few years. :) Now to update the fashion sense a bit (that has severely gotten lost while being a sahm).

  11. says

    I have always liked H&M. It is cool that they encourage customers to bring their used clothes there so they can recycle or reuse them.

  12. says

    I love that store. Great prices for trend items, but on topic… I really love that they’re doing this. It inspires me to once and for all sort through all the clothes I don’t need anymore!

  13. says

    There’s a H&M store right near my new workplace. It’s tempting to go there everyday before heading home but I have to watch my spending! They have some really pretty outfits there! I usually give my clothes to the salvation army! But what H&M is doing with the old clothes is a really great idea!!!

  14. says

    I can not wait until we get our permanent home. I went from a huge walk in closet to a tiny closet. My next home will again have the huge walk in closet and I will definitely be looking for storage options.

  15. says

    How have I not heard of this place? And my closet has clothes in it from the beginning of time. lol I don’t really clean it out I should though

  16. Michelle Salais says

    That’s so cool! Awesome thinking H&M! I love it. Next time I go to the mall I’ll be sure to take some old clothes to you. :)

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