“The Breakup” – Don’t Let Fashion Go To Waste!

H&M Garment Collecting Initiative

This is a sponsored post.

Spring is most definitely here and with that this season brings longer days, rising temperatures, and the rebirth and rejuvenation of life in the Northern Hemisphere. For many of us, the wonderful spring weather motivates us to clean out the stale energy from our lives that has built up over the winter months. That may quite literally mean cleaning out our homes, cars, garages and, possibly the scariest place of all…our closets.

For me, cleaning out my closet can induce a mild panic attack. Just the thought of it is overwhelming. I mean, I can’t even see the back of my closet. Heck, if I was honest, I would have to admit that I am not even sure where the front of my closet is! :oops:

My closet contains clothes that range in sizes from pre-pregnancy to post menopausal. In fact, I might even be able to find my prom dress somewhere in there and we are talking circa 1972.  It is perfectly normal to hold onto clothes that you are nostalgic about but 1972? I don’t think that is normal.  I think that might border on the pathetic side and there might just be a DSM-5 category for me!

So, what’s the solution? I need to get back to reality here and realize that I will never fit in many of those clothes again ( and really, who would want to?). My closet doesn’t need a spring cleaning; it needs a spring awakening and I have found the perfect solution.

H&M, a design-driven, creative and responsible global fashion company, started a Garment Collecting Global Initiative. H&M brings new life to old clothes by encouraging customers to bring in their unwanted garments to the H&M stores. These clothes are either recycled, reworn or reused. Since the launch of the Garment Collecting Initiative in Spring 2013, they have collected nearly 5,000 tons of textiles. That’s as much textile fabrics as in 15 million t-shirts. And they have also taken the next step in their mission to create a closed loop and have made the first products containing material from the Garment Collecting Initiative.

The New York-based Austrian photographer and artist, Bela Borsodi, has created a unique and mesmerizing short film about the art of garment collecting. Inspired by the Japanese Bunraku theater tradition, Borsodi and the team built a whole world made out of garments. The main principle of the Bunraku is ideal (and very attractive) for showing an abstract story in actual reality, and in real time. Take a look at the short video below to see what this is all about.

Check out H&M’s store locator to find a store near you where you can do your part and recycle your clothes that are gathering dust. Your closet will thank you for it and so will Mother Earth!

This is a sponsored post.

Pam Buttikofer is a co-founder of Imperfect Women. She lives in Los Angeles with her husband of 36 years and enjoys spending time with her husband, sons and her lovable pups.

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