The internet has exploded with chatter over Friday’s episode of Kitchen Nightmares. To be truthful, I had never even heard of this show until yesterday. Kitchen Nightmares started in 2007 and is in its sixth season (how out of touch am I?).
Kitchen Nightmares is an American reality television series broadcast on the Fox network, in which chef Gordon Ramsay is invited by the owners to spend a week with a failing restaurant in an attempt to revive the business. ~ Wikipedia
On Friday’s episode, restaurateur Amy Bouzaglo along with her husband Samy were featured on the show. They own Amy’s Baking Company, vegetarian Pizzeria/Bistro in Scottsdale, Arizona.
Gordon Ramsay and his production team scored big time when they chose this couple to feature on their show. The couple seem high-strung, argumentative, and appear to lack any self-awareness of how they come across. Just what the doctor ordered when it comes to making a Reality TV show appeal to the masses.
They also seem to be averse to taking any criticism, be it constructive or not, which is why Ramsay walked out of their restaurant and gave up trying to help them. I believe he said that was a first for him in the six years he has been doing this show. I would have walked out on them too. Besides not being able to take any direction, it also appeared that they take their waitstaff’s tips!
Anyway, the real story behind all of this is what happened after the show aired. I don’t think that Amy and Samy Bouzaglo had an opportunity to read Imperfect Women’s recent post titled The Link Between Social Media and Customer Service before yesterday and they really, really should have. They took to their Facebook page yesterday to defend themselves after reading what was being said on the internet. If you thought they didn’t handle Ramsay’s criticism well, wait until you read their responses on their Facebook page.
A number of their Facebook status updates have been removed as of last night but here is a little recap:
“I AM NOT STUPID ALL OF YOU ARE. YOU JUST DO NOT KNOW GOOD FOOD. IT IS NOT UNCOMMON TO RESELL THINGS WALMART DOES NOT MAKE THEIR ELECTRONICS OR TOYS SO LAY OFF!!!!”
“This is Samy. I am keeping note of all names here. We will be pursuing action against you legaly, and against reddit and yelp, for this plot you have come together on. you are all just punks.”
“GO TO SLEEP YOU LITTLE KIDS! DREAM ABOUT BEING SUCCESSFULL BECA– USE WE HAVE A MULTI MILLION BUISNESS WITH SUPPORTERS! YOU CANT BRING US DOWN”
“I AM WONDER WOMAN. I AM A GREAT CHEF, A GREAT WIFE, AND A GREAT MOM TO MY KIDS. AND WE WILL BE PARENTS TO A HUMAN KID, ONE DAY TO. WE WILL SHOW ALL OF YOU.”
There is also a statement up claiming that their different accounts have been hacked:
As of last night, they have started a new Facebook page and the drama appears to continue on that page with everyone being directed to “Go Fuck A Duck.”
And let’s not forget Twitter. This is just a snippet of what is going on there:
And to think this all could have been prevented if the Bouzaglos would have just had time to read Imperfect Women’s post about social media mentioned above where they would have read that:
“Social media lets a business “virtually” meet their customer and respond to their needs in a positive way. Businesses that neglect to address the customer’s concerns through various social media platforms, will most likely be left in the digital dust of others.” 😉
Time will tell how this will all work out for this couple. Something tells me they will be making the media rounds fairly soon and will have their own Reality TV show within a few months.
Pam Buttikofer is a co-founder of Imperfect Women.